A MADEFUL® Service
MINIMUM VIABLE
Branding (MVB)
A lean, swift, and cost-effective approach to crafting unique brands that create a lasting impact. Tailored to meet the needs of early-stage start-ups from prototyping phase to GTM.
A lean, swift, and cost-effective approach to crafting unique brands that create a lasting impact. Tailored to meet the needs of early-stage start-ups from prototyping phase to GTM.
Time to rethink BRANDING for early-Stage START-UPs.
With MVB we reimagine branding to be as lean and innovative as the start-ups we serve. A collaborative journey, tailored to echo the uniqueness of your venture while focussing on the essentials.
Our approach is all about building a foundation that can be tested and refined based on real market feedback to ensure your brand resonates and evolves.
frequently asked
If you're in the early stages of your startup or planning to launch a new product or service, a Minimum Viable Brand (MVB) is your go-to strategy. The MVB serves as the cornerstone of your brand's identity, used for pitching to investors, marketing your business, and cultivating a strong customer base.
Traditional branding, while comprehensive and robust, might not always serve the dynamic needs of a startup. In startups, ideas pivot and circumstances change rapidly. An MVB is a strategic response to this environment, focusing on essential assets to support early stage startups without unnecessary extras. It’s swift, flexible, and cost-effective, making it a smart choice for startups or new product launches.
Our approach is about precision, not standardization. Each Minimum Viable Brand is a custom creation, blending proven strategies with unique insights. Projects are tailored to the specific needs and goals of your startup, designed to be both efficient and effective. It's about aligning your brand with your vision and ensuring that it resonates with your unique identity and objectives.
The MVB process involves three key phases: Strategy, Design, and Implementation. In the Strategy phase, we collaboratively establish a clear and effective brand strategy. During the Design phase, this strategy is transformed into a compelling visual identity. The Implementation phase is when your MVB comes to life — your brand strategy and identity are rolled out, and a website, acting as a digital business card, is launched. This website plays a crucial role in your brand's visibility and is designed to be a conversion-driven part of your sales funnel.
Your MVB is not a static entity; it's designed to adapt and evolve with your startup. As your business matures, your MVB can be refined and expanded through our Lean Brand Building approach. This may include enhancing the visual identity, adjusting the brand strategy based on customer feedback and market changes, or developing a more comprehensive brand narrative. I'm committed to fostering your brand's growth alongside your startup's evolution.